Resources Library by ANA

Consumer response in an era of stagflation

In this paper the effects of stagflation on consumer response are determined. This study is part of a larger scaled study on modelling structural shifts in market response over time. In this paper some preliminary results together with some further...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Peter S.H. Leeflang, Frans W. Plat

June 15, 1984

Price sensitivity, does it increase during a recession?

In this paper, the authors describe a method which has been tested over many years. It offers a means for testing the sales effect of price decisions before the new price has been released on the market. Thus marketing companies can evaluate pricing...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Alain Pioche, Lynn Y.S. Lin, Patrick G. M. Standen

Company: Burke, Inc.

June 15, 1984

Analysis of sales of price promoted consumer goods using scanner data

In this paper the following problem is tackled: Assumed, a pattern of individual item sales and corresponding prices by week is known for a certain period of the past. What sales can be expected if planned price strategies including price cuts are...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Martin Both, Wolfgang Gaul

June 15, 1984

Choosing a country for a holiday

This paper sets out to examine the process by which people select the country in which they spend their holiday. While price and accessibility are important determinants of a country's popularity they are no more than first hurdles in the race for...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Christine Gray, Marion Herbert

June 15, 1983

Brand choice and price effect

Within the paper we present a stochastic brand choice price model which is a real decision model. The model is applied to the German potato- products 5 market using G&I-consumer panel data. The model is parameterised and its validity is elaborated....

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Franz Böcker

June 15, 1982

Pricing new products at better value for money

In today's tough environment, the pricing decision for a new product has become more essential for future profitability and also more difficult to make. Market Research can help on two key issues, dealing with new products under development : Price...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Jean-Paul Frappa, Yves Marbeau

June 15, 1982

Determining optimum pricing in closed universe prediction panels

The examples in this paper are drawn from one example of 'closed universe panels' ie. Sharescale Panels, which are set up on an ad hoc basis to measure particular product fields, usually to test the effect that a new brand might have in that field....

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: John Parfitt

June 15, 1982

Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France

In the public transport sector, more than in most others, all the operators are faced by the problem of variations in the level of demand, giving rise in particular to peak traffic periods, with which they must deal as efficiently as possible whilst...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Jean-Claude Giblin, Jean-Louis Laborie

August 23, 1981

Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France (French)

In the public transport sector, more than in most others, all the operators are faced by the problem of variations in the level of demand, giving rise in particular to peak traffic periods, with which they must deal as efficiently as possible whilst...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Jean-Claude Giblin, Jean-Louis Laborie

August 23, 1981